Meet The Team

Kristen Lee, Principal

Kristen kicked off her notable career in marketing on the main stage.  After graduating from Clemson University, she held her own with such heavy hitters as BMW, Mizuno, and Srixon. 

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She then shifted her attention to branding and marketing some of the premier private communities and resorts throughout North America.  Kristen made her mark from the Bahamas to Scottsdale and Tahoe to Charleston – where she was selected by Charleston Regional Business Journal as one of the city’s most outstanding young business professionals.   

As president of BD Creative Group, Kristen lends her vision and expertise to a whole host of client-partners that range from luxury real estate and hospitality venues to entertainment companies and start-ups.

While some may believe “BD” stands for “branding and design,” it actually takes its name from Kristen’s two sons, embodying our family-first philosophy, which applies equally to our team and our clients. BD cherishes the opportunity to collaborate with industry leaders who evolve into friends and family through our collective culture and proven results.

Alexis Robles, Operations Manager

After Alexis earned her psychology degree from Virginia Tech in 2011, she secured a position with a prominent international defense contractor, where her meticulous attention-to-detail, interpersonal finesse, and creative prowess proved invaluable. 

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Alexis excelled in overseeing multi-million-dollar contracts for defense corporations and the state of California.

Her strong skill set soon proved valuable on the home front when she and her husband established a gym in Sacramento, and she tackled the pivotal roles of operations manager and social media manager, while also obtaining certification as a Personal Trainer. She now joins the BD Team as our operations manager and has promised to bring order into our chaotic world.

Beyond her professional endeavors and raising her three-year-old son, Alexis is an avid enthusiast of coffee consumption, and enjoys weightlifting, active participation in small church groups, indulging in diverse culinary experiences, and harbors a passion for skincare and makeup. 

Amy Zamostny, Marketing Director

Amy is the proud Buckeye of BD Creative Group, being born and raised in Ohio and graduating from The Ohio State University. 

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After spending the first part of her career in the fashion and advertising industries, Amy made the transition into advertising and marketing. She was Kristen’s advertising representative for several years, and when she decided she wanted to be on the other side of business. Kristen hired her as a marketing coordinator for a prominent Lowcountry development company, where she was later promoted to Marketing Director before moving to Denver to support her husband’s career. While there she stepped back to a part-time Marketing and Human Resource Director role for a local construction company which allowed her to have it all… a fun career but also able to raise her kids and volunteer for her kids’ school.

When her husband was promoted and they moved back to Charleston, a call to Kristen was the first phone call she made. It just so happened that Kristen was looking for someone to help her part-time with a few accounts. Meanwhile BD Creative has grown into a full-time career for Amy, but still allows her the flexibility to put her kids first, travel with her family, and even squeeze in some volunteering!

Amy’s core strengths are her organization and memory with a little creativity thrown in for good measure! She prides herself on quick turnarounds and being very honest and transparent with her clients. The majority of her job is project coordination and execution for her clients, her favorite part of marketing is event planning. She has planned everything from small office parties to community events for over 750 people to Pinterest-worthy themed parties for her family and friends.

Kristina Skalak, Project Manager

Kristina is a marketing and branding professional with 19+ years of experience working in the hospitality and real estate industries.

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She has a proven track record in strategic communications, brand development, media relations, event coordination, marketing and sales collateral design, web and social media management, writing, editing, and production. After graduating from the College of Charleston, she worked at several luxury real estate firms in historic Charleston. Then, for over a decade, she served as Director of Marketing and Communications for a private member country club and affiliated real estate company.

Kristina currently serves as a Project Manager at BD Creative Group. In addition to being a licensed SC Realtor, she is also a member of the PCMA (Professional Club Marketing Association) through which she earned her CMP (Certified Marketing Professional) designation and participates in the Lowcountry Chapter, and is a member of the PGA Franklin Club, a group of resort and club developers and managers from across the nation.

Courtney Lee, Marketing Coordinator

Courtney joined BD Creative Group as an intern in May 2023 while completing her senior year at Clemson University, where she earned a B.S. in Marketing with a minor in Brand Communications. Throughout her time with BD, Courtney has led meetings, designed logos, branding for existing and new clients, coordinated media projects related to the NFL, among many other contributions. Her diverse skill set includes marketing strategy, advertising, graphic design and crafting click-worthy email content. And in case you’re wondering…no, she’s not related to Kristen Lee.

JB McCabe, Content Creator

JB is a Charleston, SC, native whose career as a creative professional has opened many doors and taken him down many roads. His journey began when, after earning a dual major in Marketing and Small Business Management from The University of South Carolina, a pivotal audition led to years of touring and playing guitar in a rock n’ roll band, sharing stages with esteemed musical figures.

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He then evolved his creative energy from music to marketing when a renowned agency recognized his talents as a copywriter. In 2008, JB founded Freehand Media, a dynamic digital agency comprising a skilled team of content creators, developers, videographers, and more. Today, JB’s professional journey is a harmonious fusion of music, photography, and digital creativity, embodying versatile expertise, a commitment to excellence, and a pivotal role as a content creator.

BD Creative Group enjoys a strategic partnership with JB to help shape our clients’ engaging narratives, produce captivating visual content, and lead creative initiatives.


Veteran Songwriters Helping Military Veterans. BD Creative Group is honored to help Vantage Point Foundation (VPF) in their mission is to guide and support post 9/11 military veterans and families on a new path towards healing and civilian success.

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We assist with a variety of items including VPF’s newsletter and event planning, such as their annual Music Meets the Holy City event.  BD team members Kristen Lee and Amy Zamostny were on hand for coordination and video production and enjoyed hearing Hall of Fame singers/songwriters performing their most notable songs such as Gambler, Thunder Rolls and Can I Have This Dance.


Breathing in that Mountain Air – Just another day in the life of photographer JB McCabe and the BD Creative Group team.  We’re proud to provide full-service marketing for Mountain Air – a destination mountain community in Western North Carolina.  

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This photo was taken at a two-day bi-annual photography and videography session where we captured experiences that included championship golf, welcoming restaurants, and a private runway.


All in a Day’s Work.  OK, yes.  This is a picture of BD team members Kristen Lee and Kristina Skalak about to board a private plane on their way to Florida.  

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But it was to help facilitate a meeting between two of our clients: DH Yacht Sales and Mid Atlantic Yacht Sales.  And, yes, they both buy and sell yachts…but very little champagne was consumed at the meeting and almost no shopping was done on the trip.  Full day of work.